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Return On Interesting

The New Meaning of Marketing ROI

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    Marketing Theory

    Why Marketing Has a Branding Problem

    Isn’t it the ultimate irony? The word Marketing is often used to indicate a lack of meaningful content, as in “no, I want real content, not just a marketing piece.”

    Read more "Why Marketing Has a Branding Problem"

    Marketing ROI = Return on Interesting

    Social media isn’t a new channel for marketing. It’s an opportunity to rethink marketing from scratch.

    Read more "Marketing ROI = Return on Interesting"
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